Supporting your first step into the Japanese market.

To help you take your first step in Japan with confidence, we provide end-to-end support from strategy to execution.
From market research and strategy development to market-entry preparation and test marketing, we work closely with you to build the foundation for a successful debut in Japan.

Includes:

• Market Research & Insight Building — Understanding the Japanese consumer mindset, retail trends, and competitive landscape.
  
  

• Go-to-Market Strategy — Crafting localized strategies for entry, pricing, messaging, and partner development.
  
  

• Market Entry Support — End-to-end guidance from regulatory review, partner selection, and test marketing to initial launch execution.

Support for sustainable growth and expansion.

Once the first action is taken, A9tion supports the next phase — expansion, optimization, and leadership.
From permanent store development to operational excellence, we help brands scale with confidence and cultural fluency.

Includes:

• Interim Country Manager Service — A9tion can act as your temporary Country Manager for up to one year, leading Japan operations until the right long-term leader is found.

• Permanent Store Development — Location scouting, lease negotiation, store design coordination, and operational setup.
  
  

• Pop-up Store Management — From concept planning to staffing and day-to-day operations, short-term execution is fully manageable by our team.
  
  

• Operational Design & Improvement — Building store manuals, training systems, and local management frameworks.